The device will be SIM-locked or network locked during that time, preventing the user from switching providers. However, once the user purchases the bundled device and data pack, they need to stay on the same service provider for a particular time. As a result, the handset price will be less than the regular price. However, in partnership with the device manufacturers, some telecom service providers sell the handsets with some data plans as bundled plans. Initially the intention was to restrict the user to stick to the same service provider, primarily until the initial contract ends. The SIM lock and the SIM locked devices were implemented initially by Apple in collaboration with AT&T.
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